Fiido initially approached me to create a single video for their Dutch market launch. Instead, I proposed a full content strategy with something I do best, storytelling. I suggested we feature real artists, designers, and athletes, each with a narrative tied to a specific feature of their eBikes.
Real people. Real use cases. Real connection.

They didn’t just like the idea,
they pivoted from a single product video to a full campaign.

This piece is focused on the theme"Aesthetics", where form meets function, and thoughtful design speaks for itself. Featuring Katya, a floral artist, and Cedric, a sculptor, the story is both visual and human, making the brand feel seen, not just shown.

Location: Amsterdam & Zandaam, Netherlands.